Week - 10 Resource

Personalization: Reducing Complexity for easier, more intuitive User experience.

As digital content, and communication become richer and complex, it is indispensable to personalized user experience in mobile platform. The approach Motorola is taking is personalization. It places user in the center of interaction, application and computing activities. A vision that Motorola had since the 90's since when they initiated many research projects and developed many tools. Motorola sees three personalization emerging: user interaction personalization, content personalization, and applicatios and services personalization. Among initiatives and platforms with personalization as core concept are: Motorola' s intelligent user interaction framework, Seamless mobility initiative, Motorola SCREEN3, MobiLife platform. Motorola is also trying to develop personalization standards by working with many other groups.